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Krispy Kreme’s kicking goals online

Krispy Kreme’s investment in its digital capabilities is helping the doughnut company change the name of the game in online perishable food sales. In addition to becoming the first national company to offer courier delivered food in Australia, Krispy Kreme is poised to become the first player to do same day food delivery in February next year. “Initially, all the courier companies refused to deliver food for us,” said Krispy Kreme digital business manager, Russell Schulman, said. “But we