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Pippa Kulmar

After starting her career in advertising, being awarded Cannes Young Marketer of the Year in Australia and being recognised for her work at award shows like Cannes, D&AD and the Effies, Pippa Kulmar moved into the family business. Curious by nature, her interest lies in understanding what makes people tick.

From the author

Are you collaborating your way to success, or just becoming co-dependent?

Ocado's supermarket deals show there's a fine line between the two.

The power of unlearning

Some traditional, even venerable, retailers reinvent themselves for a creative new future.

NRF 2019: What to expect from this year’s Big Show

Retail Oasis's Pippa Kulmar shares her first impressions.

Why company culture is the key to differentiation

A winning business needs a strong, vibrant culture.

Pureplays reinvent the store

Pure-play retailers are teaching established businesses a thing or two.

What Walmart can teach retail

Three lessons that apply to any retailer.