Why company culture is the key to differentiation

Indianapolis – Circa June 2016: Ulta Salon Cosmetics & Fragrance Retail Location. Ulta Provides Beauty Products and a Salon I
Culture eats strategy for breakfast: this is a little proverb that gets thrown around rather carelessly sometimes, but it’s nothing but the truth. Through spending a lot of time with different retail businesses both here and overseas, it’s evident that great businesses, products and experiences are a direct result of great culture – not great frameworks or excellent market research. We sometimes think differentiation must come from our positioning, product or purpose in the market –

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