Caroline Ghatt
Caroline Ghatt is planning director (brand and retail) at Leo Burnett Sydney. She works on shopper insights and retail activations for Caltex, McDonald’s and Canon
From the author

Introducing intentional innovation
Caroline Ghatt's three steps to ensure your brand remains relevant in an ever changing retail landscape.
May 25, 2015

2015: What’s in store
The evolution of the physical store environment is gathering pace. Caroline Ghatt looks at what’s in store as we move in...
Dec 15, 2014

Time to embrace deliberate disruption
Deliberate disruption needs to be baked into business thinking and planning, says Caroline Ghatt.
Aug 26, 2014

The point of sale is dead
The point of sale must become the point of inspiration, says Caroline Ghatt.
Jun 24, 2014

The new digital shopper
There's three key elements needed for digital shopper success and they all start with P.
Apr 21, 2014

Rekindling the retail romance
Retailers need to give customers consistent and compelling reasons to stay committed, says Caroline Ghatt.
Feb 25, 2014

Walmart, Burberry learn from Disney
Caroline Ghatt looks at four global retailers putting a touch of magic into their creative vision.
Nov 26, 2013

Stop, collaborate, and listen
Best practice shopper marketing has a lot in common with a 90s rap song, writes Caroline Ghatt.
Oct 29, 2013