Articles
Introducing intentional innovation
Caroline Ghatt’s three steps to ensure your brand remains relevant in an ever changing retail landscape.
2015: What’s in store
The evolution of the physical store environment is gathering pace. Caroline Ghatt looks at what’s in store as we move into 2015.
Time to embrace deliberate disruption
Deliberate disruption needs to be baked into business thinking and planning, says Caroline Ghatt.
The point of sale is dead
The point of sale must become the point of inspiration, says Caroline Ghatt.
The new digital shopper
There’s three key elements needed for digital shopper success and they all start with P.
Rekindling the retail romance
Retailers need to give customers consistent and compelling reasons to stay committed, says Caroline Ghatt.
Walmart, Burberry learn from Disney
Caroline Ghatt looks at four global retailers putting a touch of magic into their creative vision.
Stop, collaborate, and listen
Best practice shopper marketing has a lot in common with a 90s rap song, writes Caroline Ghatt.