About the author

Caroline Ghatt

Caroline Ghatt is planning director (brand and retail) at Leo Burnett Sydney. She works on shopper insights and retail activations for Caltex, McDonald’s and Canon

Articles

Introducing intentional innovation

Caroline Ghatt’s three steps to ensure your brand remains relevant in an ever changing retail landscape.

2015: What’s in store

The evolution of the physical store environment is gathering pace. Caroline Ghatt looks at what’s in store as we move into 2015.

Time to embrace deliberate disruption

Deliberate disruption needs to be baked into business thinking and planning, says Caroline Ghatt.

The point of sale is dead

The point of sale must become the point of inspiration, says Caroline Ghatt.

The new digital shopper

There’s three key elements needed for digital shopper success and they all start with P.

Rekindling the retail romance

Retailers need to give customers consistent and compelling reasons to stay committed, says Caroline Ghatt.

Walmart, Burberry learn from Disney

Caroline Ghatt looks at four global retailers putting a touch of magic into their creative vision.

Stop, collaborate, and listen

Best practice shopper marketing has a lot in common with a 90s rap song, writes Caroline Ghatt.

Twitter

Hundreds of Aussie fashion brands already donate their end-of-line stock to Thread Together, which distributes bran… https://t.co/iEl8EP03Yi

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A wide-raning interview with Marley Spoon MD Rolf Weber about managing the past year of rapid growth and the future… https://t.co/yqfOIWybjN

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Australian consumers are shopping online more than ever, which means it's never been more important to have your we… https://t.co/p4hHUoaE7B

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