The point of sale is dead

  A radical reinvention of retail business models is defining today’s best brand experiences at retail. With this in mind, there is no longer one definitive point in time that closes the sale, rather a series of moments that must work together to build and sell the brand. To win today’s savvy and selective shopper, the point of sale must become the point of inspiration. The phrase ‘point of sale’ was first coined in the 1950s as a description for the final interface between

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