Australian fashion retailer Forever New has launched its first store in Woolworths in South Africa, as part of an international expansion strategy. 

The brand reports it has debuted its Spring collection in concession spaces in seven Woolworths stores in the African nation.

“With a strong reputation for quality, value, service and responsibility, Woolworths is an excellent fit and aligns well with our brand,” said Carolyn Mackenzie, Forever New MD. 

“We look forward to this week’s launch and hope to open even more stores over the next year.”

Forever New operates 139 stores across Australia and the brand is looking for a partnership with David Jones as well as expanding its presence in the UK with its key concession partners, Brown Thomas, Fenwick’s, Morley’s, and Ulster Group.

Forever New also continues its expansion in Canada, opening a new standalone store in Laval, Montreal, and strengthening its partnership with Hudson’s Bay. The brand will expand into six more Hudson’s Bay locations next month, taking the total to 30.