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Fenty Beauty

Fenty Beauty Archives

How CeraVe and Fenty have forged authentic influencer partnerships

Brands are evolving influencer partnerships and placing more trust in creators to excite consumers.
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Retail news around the globe

Malaysians dine in car during lockdown; Walgreens, Uber help access to Covid-19 vaccines; Barbie, Hot Wheels’ holiday-qu...

LVMH, Rihanna ‘suspend’ Fenty fashion label

Louis Vuitton owner LVMH and music star Rihanna have agreed to suspend her fashion line Fenty less than two years after ...

The future of brand experiences

Why the psychology behind experiences in today's marketplaces matters.

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