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Emma Sharley

As the director of Sharley Consulting, Emma has over 15 years’ experience working with established and emerging retail and technology companies. Combining knowledge across brand, retail, and technology, Emma creates brand solutions to guide companies into their next stage of growth using a creative but data-driven, collaborative approach.

From the author

Marketing

7 brand and marketing trends to watch

As consumer behaviour underwent some interesting changes last year, chief marketing officers had their work cut out for ...
Emma Sharley
Feb 2, 2021
Marketing

Survive to thrive: What successful retail looks like in 2020

It’s about creating communities, category and product innovation and being culturally relevant.
Emma Sharley
Oct 30, 2020
Marketing

The rise of conversational marketing

More people are shopping online now than ever before, giving brands the perfect opportunity to embrace new ways of conne...
Emma Sharley
May 17, 2020
International

Fashion forward: 6 overseas brands to watch

Sustainable, Insta-worthy and size-inclusive, here are a few emerging retailers set to hit their stride.
Emma Sharley
Feb 10, 2020
Financial

Fashion forward: 6 overseas brands to watch

While 2020 is already being hit with insolvencies in the retail sector, here are a few up-and-coming businesses set to h...
Emma Sharley
Jan 20, 2020
Inside Retail

What tech can learn from fashion

Five lessons for the tech industry, from leading fashion brands.
Emma Sharley
Nov 7, 2019
Fashion & accessories

5 lessons fashion can learn from tech

Here are some valuable lessons the fashion industry can learn from tech.
Emma Sharley
Sep 23, 2019
Marketing

ASMR: Switching on to switch off

What is ASMR, and should retailers care about it?
Emma Sharley
Aug 26, 2019
Data & analytics

Humans versus technology

Robots are a growing presence in retail, but is this in the customer's best interest?
Emma Sharley
Jul 16, 2019
International

How US retailers are using tech now

Emma Sharley reports back from a monthlong research trip.
Emma Sharley
May 20, 2019
Data & analytics

Ten tech trends that will transform retail

Chat, voice, social and more.
Emma Sharley
Apr 24, 2019
Data & analytics

The future of brand experiences

Why the psychology behind experiences in today's marketplaces matters.
Emma Sharley
Apr 30, 2018