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Emma Sharley

As the director of Sharley Consulting, Emma has over 15 years’ experience working with established and emerging retail and technology companies. Combining knowledge across brand, retail, and technology, Emma creates brand solutions to guide companies into their next stage of growth using a creative but data-driven, collaborative approach.

From the author

7 brand and marketing trends to watch

As consumer behaviour underwent some interesting changes last year, chief marketing officers had their work cut out for ...

Survive to thrive: What successful retail looks like in 2020

It’s about creating communities, category and product innovation and being culturally relevant.

The rise of conversational marketing

More people are shopping online now than ever before, giving brands the perfect opportunity to embrace new ways of conne...

Fashion forward: 6 overseas brands to watch

Sustainable, Insta-worthy and size-inclusive, here are a few emerging retailers set to hit their stride.

Fashion forward: 6 overseas brands to watch

While 2020 is already being hit with insolvencies in the retail sector, here are a few up-and-coming businesses set to h...

What tech can learn from fashion

Five lessons for the tech industry, from leading fashion brands.

5 lessons fashion can learn from tech

Here are some valuable lessons the fashion industry can learn from tech.

ASMR: Switching on to switch off

What is ASMR, and should retailers care about it?

Humans versus technology

Robots are a growing presence in retail, but is this in the customer's best interest?

How US retailers are using tech now

Emma Sharley reports back from a monthlong research trip.

The future of brand experiences

Why the psychology behind experiences in today's marketplaces matters.