ASMR: Switching on to switch off

In recent years we’ve seen retailers herald coffee-fuelled days, productivity hacks, industrious founders – anything related to the #hustle culture.  In 2019, this narrative has been sidelined by a push for people to think more about wellness – and recharge and switch off.  As “crazy-busy” becomes the opposite of aspiration, it’s new territory for brands that have built their propositions on driving productivity – this is pretty much every activewear brand, technology com

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