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Forever New relaunches plus-sized Curve range

Australian fashion retailer Forever New has relaunched its plus-sized Curve range, aiming to offer more trend-led and fashion-forward designs.

The range was initially launched in September last year, catering to women sized 16-22, and has now evolved the range based on customer feedback.

“We are proud to cater to women of all shapes and sizes through our Forever New Petite, Forever New and Forever New Curve ranges,” said Forever New managing director Carolyn Mackenzie.

“We’ve gained a lot of learnings on our Curve range in its first year and are excited about our new collection which represents our unique fashionable and feminine point of view that is heritage to our brand.”

In an interview last year, MacKenzie told Inside Retail the Curve range was 12 months in the making, and started with a trial of pop-up stores and limited items in Forever New stores.

“Body fit is very difficult, it’s not one-size-fits-all,” MacKenzie said.

“There are different body shapes within Curve, which has been our biggest challenge. The feedback about our sizing was that it was a bit generous and too big, so we had to review that and take it down slightly. Our size 16 felt more like an 18.”

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