Westfield Corporation is aiming to transplant its expertise designing customer experiences to specifically target travellers, unveiling a new airport development strategy.

Building on its shopping centre heritage, Westfield designs, funds, builds and manages next-generation environments at airports around the globe.

The new development strategy “One Airport Journey. One Holistic Experience” aims to respond to consumers who desire a seamless experience, guided by information from home to the curb, the gate and beyond.

“Today’s consumers expect more than concessions upgrades,” said Dominic Lowe, executive VP, Westfield.

“They want a seamless journey, one that’s connected physically and digitally, one that’s personalised to reduce the uncertainty, stress and tension today’s air travellers face. We’re excited to partner and co-invest with airports and airlines to develop and manage a cohesive customer journey that increases customer satisfaction and revenue.”

Westfield develops long-term partnerships with airports and airlines and provides significant, upfront capital and ongoing investment. In airports across the US, Westfield is integrating food, fashion, art, and entertainment.

“Today, airlines and airports are competing fiercely on a global scale, and customers expect more,” said Ziba Ghassemi, senior director of design, Westfield Airports. “They want an efficient experience that provides them with time to shop, dine and relax.”

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