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Western Australia opens first DFO

The new DFO Perth has officially opened its doors on Wednesday.

The 33,000sqm (24,000 GLA) centre, funded by both Vicinity Centre and Perth Airport as part of a joint venture and is located in the Perth Airport precinct, features 113 international and Australian brands, a casual dining precinct, a children’s playground and 1,500 car park spaces including two electric vehicle charging bays.

The $150 million project, constructed over 15 months, is Western Australia’s first outlet centre and the sixth DFO nationwide.

Carolyn Viney, Vicinity Centres executive general manager – Development, said the new DFO Perth is another significant chapter in Vicinity’s long-term investment in the WA economy.

“Outlet shopping is the fastest growing sector in the industry and, with sales up more than five per cent over the past year, the time was right to bring the DFO brand to Western Australia,” Viney said.

“With more than 17 million people across the country visiting a DFO centre every year, we expect DFO Perth will be warmly welcomed by Western Australians as well as visitors to this great state.”

The new centre was opened this morning by John Carey MLA, Parliamentary secretary to the Premier, Perth Airport chairman, Nev Power and Viney who welcomed new customers, retailers and the Perth community.

DFO Perth will feature first-to-WA standalone stores Kate Spade, Furla, Tommy Hilfiger, Polo Ralph Lauren and Coach. Other brands including Lacoste, Nautica, The North Face, Diesel and Under Armour will join a selection of favourites including Calvin Klein, Hugo Boss, M.J Bale, Mimco, Oroton, Guess, Lorna Jane, Superdry and Ben Sherman.

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