The shop within Topshop

SupapergaIconic Italian footwear brand, Superga, will open its first Australian concept store within Topshop’s Chapel St store on October 22, 2015.

“The Superga introduction into Australia has been carefully thought out,” said Helder Borges, GM of brands for Trend Imports, which distributes Superga in Australia.

“Partnering with an international giant like Topshop for the brand’s first pop up store in Australia not only allows us to make the brand more accessible, but allows Superga to test the waters before launching their own stand alone store,” Borges said.

The concept design is a mini house featuring foliage, bright florals and an arrangement of living room furniture for customers to try on Supergas. A ‘ciao’ welcome mat and red Vespa are a nod to the brand’s Italian heritage.

“There is a huge buzz around Superga, so we are confident this activation and alignment with Topshop will see the brand continue to rise,” Borges said.

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