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Subtype to open experiential Melbourne flagship

Fashion and footwear retailer Subtype is opening its first Melbourne flagship on Saturday, April 20.

The 280sqm underground store on Russell Street in Melbourne will offer a curated range of limited-edition streetwear, collaboration products, such as Nike x Atmos, Converse x JW Anderson, Adidas x Alexander Wang, as well as international brands exclusive to Subtype, including the Korean brand Ader Error and France’s M+RC.

Subtype will launch its second collection and its first artist series, featuring a collection of collaborative T-shirts designed by Melbourne artist Lou Karsh, at the store opening.

The brand has plans to open a second flagship in Sydney and additional sneaker galleries in major cities across Australia later this year.

Subtype was acquired by Accent Group in September 2018.

“We’ve carefully created a beautiful, immersive experience at Subtype, an incredible sneaker offering, loyal customer base and now the retail power and logistics support from Accent, the best operators in Asia-Pacific,” Subtype co-director Leith Testoni said of the acquisition.

Accent Group recently posted a record profit of $32.2 million for the first half of FY19, and noted that Subtype traded in line with expectations.

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