Podcast with Julian Kipping, GM, Bang & Olufsen

bangolufsenIn the latest of our Inside Retail podcasts, we chat with Julian Kipping, who heads up operations for the premium consumer electronics brand, Bang & Olufsen in Australia and New Zealand.

Listen as Kipping discusses the audio company’s recent launch into e-commerce, which is starting to gain traction. The brand is also offering click and collect, a feature which ties into its strategy of getting customers instore to experience the brand first hand.

Tune in to the podcast below:

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