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Online site snaps up rival

Ozsale.com.au, part of the APAC Sale Group, has acquired ‘flash sale’ space competitor Buyinvite.com.au.

Founder and chairman Jamie Jackson, pictured, says the purchase demonstrates the group’s commitment to maintaining the number one online apparel retailer position in Australia, New Zealand and South East Asia.

Ozsale.com.au was a pioneer in the online shopping market when Jackson started the company in 2006. Growing into a multi-national operation, the group now employs in excess of 250 staff and sells a product every five seconds via its websites across five countries.

“As a group, we have reached a number of milestones during the year which have taken our business to another level. Trading is very strong with revenues 96 per cent ahead of last year; so far this year 1.9 million new customers have joined the website. The acquisition of Buyinvite.com.au gives us a combined database greater than 5 million and we’re currently growing at one new member every 10 seconds.”

Buyinvite.com.au founder Ben Hollenstein added: “We have been in discussions with Ozsale.com.au for six months regarding the potential of working together. The online space is fast paced and competition is increasing, now is the right time to build upon our foundations and leverage Ozsale.com.au’s infrastructure and scale across all of its core markets.

“We have some exciting plans for the brand which include expanding into new non-apparel categories.”

Jackson concluded: “We now have two very successful brands and are the clear market leader in Australia and New Zealand. With an established platform in Singapore, Malaysia and Thailand, the next step is to continue our rapid expansion into additional South East Asian markets.”

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