The founder of Lululemon Athletica, Chip Wilson, is stepping down as non-executive chairman after sparking outrage with customers over his controversial comments.

The Canadian sportswear brand has also appointed Laurent Potdevin as the company’s new CEO and a member of its board of directors, following the resignation of current head, Christine Day.

Day, who was appointed CEO in 2008, announced her intention to resign in June 2013. Potdevin is expected to step into the new role in January 2014, with Day expected to remain with Lululemon until the end of the company’s fiscal year.

Potdevin most recently served as president of Toms Shoes. Prior to Toms he held numerous positions at snowboard company, Burton Snowboard,  for more than 15 years, including president and CEO from 2005 to 2010.

In November, Wilson came under fire for saying that some women’s bodies “just don’t actually work” for Lululemon pants following complaints from customers over the sheerness of the brand’s yoga pants. He also once said the company does make pants any larger than a size 12 because it costs too much money.

Michael Casey, lead director of the board, will replace Wilson as chairman.

“After a thorough search, Laurent emerged as the natural choice to lead our continued growth and global expansion,” said Casey.

“We believe Lululemon will benefit from Laurent’s leadership experience and proven track record of success in building global brands. He has more than two decades of experience at premium, technical athletic apparel, and lifestyle-centric retail companies, and his shared passion for driving innovative, community focused brands makes him an excellent cultural fit for Lululemon.”

“Additionally, his deep understanding of the importance of top quality technical design, retail marketing strategies, and the power of building a strong brand provides him with the tools we believe are necessary to lead our next exciting phase of growth. The board has full confidence in Laurent and we are all thrilled to welcome him to the Lululemon family.”

Laurent Potdevin said he was excited and honoured to be joining the company.

“It is an exceptional brand with an extraordinary team that creates technical, beautiful products, and builds authentic consumer experiences. The tremendous success of this company to date and the potential for future growth are both exciting and inspiring. I look forward to working with everyone at Lululemon to continue to build and drive the brand forward.”