British sports fashion retailer JD Sports is broadening its retail offering with the addition of two new locations, expanding into Perth and Brisbane on the 30th August, and 20th September, respectively.

The new stores at Westfield Carousel, Perth, and a CBD flagship in Brisbane, will add to the nine retail stores launched since the brand entered the Australian market in April 2017.

“The move into Perth is highly anticipated as the Western Australian has always interacted with the brand, even before we launched a physical store,” said Hilton Seskin, head of JD Sports Australia.

“It was actually the number one traffic location for online users prior to launch.

“The expansion into Brisbane and Perth showcases JD Sports unprecedented growth in the athleisure space, our stores offer something completely unique to the consumer which is evident by overachieving initial forecasts and retail expansion in a time where other brands are reducing their store presence.”

The JD Sports Brisbane flagship will feature elevated launch zones for brand partners to execute more interactive consumer experiences, and will be the largest retail location for the brand in Australia, taking up 1350 sqm.

It is set to feature the widest range of footwear, apparel and accessories across all categories of any JD Sports store in the country, including a range of sold out releases from 2018.

JD Sports recently made public an expansion of its local logistics capabilities, making Australia a test-market for a store-based fulfilment model, and moving into these two markets is likely to be a boon for the company’s distribution efforts.

“Its imminent that each JD location will perform as a mini distribution centre,” Seskin told Inside Retail in May. “We’re testing new fulfilment options within the global JD business given the size of the country.”

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