Hungry Jack’s cashes in on rival campaign
It’s a cheeky tactic which may just work, and has so far netted Hungry Jack’s plenty of attention through the brazen strategy.
Hungry Jack’s has launched its own website to counter the popular McDonald’s promotion – Flame their Mcopoly – and gives McDonald’s customers to redeem McDonald’s food prizes for a similar product at Hungry Jack’s stores, with no questions asked.
McDonald’s Monopoly is a promotion run by the fast food franchise on a regular basis, and gives customers free product coupons and Monopoly property stickers, which must be matched to a traditional Monopoly board in order to win larger prizes.
According to McDonald’s, one in four Monopoly stickers is a winner, with a chance to win $1 million on a Big Mac, as well as other prizes including free McDonald’s food, Red Room DVD product, cash, and other prizes from 30 brands and retailers.
Both competitions run until November 4, with Hungry Jack’s website boasting that “Real flame-grilled taste, like air, is vital to life. No one should be denied it – our friends, our family and all Australians. So redeem your FREE tickets* at Hungry Jack’s instead, because everyone deserves a better flame-grilled burger”.
Nicely played Hungry Jack’s. We at Inside Shopper can’t wait to see what McDonald’s comes back with.
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