Department store David Jones has appointed an exclusive agency to commence the Herculian task of amassing a photo lbrary of some 90,000 products it plans to offer for sale online later this year. 

Mondo Digital in Sydney will manage the online production following a competitive pitch.

David Jones will launch the new webstore sometime between July 1 and September 30. Mondo Digital will undertake the photography, retouching and copywriting of all products David Jones plans to offer customers online.

“A critical part of our omni-channel strategy is providing customers world-class standards to browse and shop our brand portfolio”, says Adriane McDermott, GM – digital marketing with david Jones. “Mondo Digital’s expertise in digital photography will help us raise the bar on our overall digital experience, as well as streamline production for the high volume of products and brands we plan to range as part of the new strategy”.

“David Jones will take advantage of our expertise across fashion and digital photography to deliver cutting edge solutions that save time and create new revenue streams by capturing online shoppers,” said founder of Mondo Digital, Grant Matthews.

Four full time photographers will be dedicated to the project on site, accompanied by a team of stylists and a management and production team.

The project starts in May 2012 at Mondo’s studios in Waterloo and will relocate to Silverwater in June. Mondo Digital plan to recruit through the University of Western Sydney to help promote job opportunities for photographers in that area.