Failed childrenswear brand, Pumpkin Patch, has been brought back to life by Catch Group with the online launch of its exclusive limited edition collection in time for Christmas.

Founded in New Zealand in 1994, Pumpkin Patch was renowned for its high-quality and durable kidswear, and quickly grew to have 124 stores in Australia alone.

Following a series of questionable creative and business decisions, coupled with a perceived decline in quality and style, the company went into liquidation in 2016, leading to the closure of all stores. Catch Group acquired Pumpkin Patch’s customer database, intellectual property, and trademarks in March 2017.

“It was an easy decision to take on Pumpkin Patch and give it a new lease of life,” said Catch Group CEO, Nati Harpaz. “There has always been a strong fan base for the iconic childrenswear brand both locally and internationally.”

Harpaz said people love the brand, which is why they have put together a tight team dedicated to taking Pumpkin Patch back to the level where it used to be – and beyond.

“These customers deserve the same dedication they’ve shown to the brand, and we hope they love this new collection as much as we do.”

The exclusive limited edition summer collection was launched yesterday offering high-quality clothing for children aged one month to eight years old.

The majority of the range is 100 per cent cotton, with everything available for $39.95 or less. All designs are new, created by a small in-house team of top industry clothing designers in Melbourne.

“Our designers have really captured that fun, carefree spirit of childhood that Pumpkin Patch has always stood for,” Harpaz said. “But designed for today, with quality that every parent can trust.”

It’s been a busy week for Catch Group, who earlier this week announced the largest e-commerce deal made by Australian firms.

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