The world’s biggest mobile coffee franchise, Cafe2U, has celebrated its 10th anniversary as a franchise ahead of further international expansion.

Since first launching as a franchise in 2004, the Sydney-based business has built its network to more than 155 franchises in Australia, while internationally there are 232 Cafe2U franchises.

The UK has proven a traditional stronghold in that time with 60 franchises, while Cafe2U continues to experience steady growth in New Zealand and the US, with 12 and five franchises respectively.

Since Cafe2U sought expressions of interest in South Africa last year, the company says there have been numerous enquires and tenders for territories, with the first franchises expected to launch soon.

Derek Black, MD of Cafe2U, says the brand has continued to remain relevant in the market place, as it had evolved in step with the modern coffee drinker.

“The Australian coffee drinker has changed a lot in the last 10 years and to survive we have had to change our product right alongside them.

“We have invested a lot into research and development of our equipment and also our coffee offering. We developed our own blends, which have proven to be a game changer in their own right – they have proven extremely popular,” Black said.