Australian lingerie retailer, Bras N Things, have opened a first store in Johannesburg, South Africa with a second store to open later this month.

This will be the first international retail presence for Bras N Things beyond New Zealand in its over 25-year history with further plans to accelerate growth globally within the coming years.

“Bras N Things has an established and enviable reputation in Australia and the time is now right to expand beyond our shores, taking our expert fit service to new markets and empowering women globally,” said Bras N Things CEO, George Wahby.

Bras N Things currently operate over 170 stores in Australia and New Zealand.

The new stores will implement the retailer’s ‘revitalised brand direction’ and will be managed by local teams.

“We pride ourselves on ensuring the quality of service at each and every Bras N Things location throughout Australia and beyond remains consistent, offering the absolute best in-store experience pared with the highest quality product and fit,” explains Wahby.

South Africa’s first Bras N Things store opened at Clearwater Mall in Johannesburg on March 4, with the second to open on March 11 at Woodlands Boulevard in Pretoria. 

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