‘Black Friday’ retail fest reaches Australia

Online Shopping USA, the Australian website that brings “the best of American online shopping to Australians”, is attempting a live Black Friday event.

On Black Friday, which falls on November 25th this year, Online Shopping USA will be live tweeting store discounts and special offers from recommended online retailers as they become available over a 24 hour period.

The event, to be webcast will begin at 8pm Eastern Daylight time, 4am New York time. This is the traditional opening hour for US stores on Black Friday to capture the most sales to early bird shoppers.

James Harris, co-founder of Online Shopping USA said the event will show off the great value for money achievable from shopping online in the US and highlight some exciting deals just in time for Christmas.

“Shoppers will make substantial savings on brands they love and enjoy the convenience of having gifts delivered to their door.”

The announcement of the event comes on the back of research from the Australian Communications and Media Authority (ACMA) stating that 62 per cent of all adult internet users bought a good or service online during the six months to April 2011 and the share of overseas purchases was rising and up to 19 per cent, from 12 per cent a year earlier.

“We know overseas online shopping is popular and growing and we aim to make it even easier for our customers with events like the Black Friday tweetathon,” added James.

Using hashtag #osublackfriday, the 24 hour tweetathon will allow other twitter users to follow along and join in the fun by adding their own favourite deals and discounts from online stores. The event page will also keep a permanent log of all the best deals from the day.

Online Shopping USA started in 2011 by co-founders James Harris and Ei Sabai Nyo to bring the best of US online shopping to savvy Australian shoppers. 

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