Harvey Norman and partner Fujifilm have reached an agreement with Adobe to offer its software on the retailer’s ‘On Demand’ digital media library. 

The digital media library is available to consumers in-store and online. There are two ways customers can use the system. They can physically visit a store and browse titles onscreen on the orange On Demand kiosks. Once they select the title they want, the kiosk will print a receipt they take to the counter to pay as usual.

The payment then triggers the production of the software CD or DVD and which is presented ready for use in a matter of minutes. Alternatively, customers can use the system online at www.harveynorman.com.au.

The On Demand system uses Fujifilm’s technology and infrastructure in 26 Harvey Norman stores across NSW and Victoria and currently offers more than 1000 software titles, including products from Symantec, Trend Micro, Corel and now Adobe. Movies and music are to be added later this year.

Fujifilm says its software On Demand production system has seen steady growth since its inception.

“With the addition of high-profile software brands such as Adobe, the technology been heralded as the future of consumer software purchasing as it guarantees availability of a far wider range of software,” the company said in a statement.

“We have already had a significant level of interest from educational institutions, students and graphic designers, all of whom are attracted by the efficiency and immediacy of the system. As we produce the discs in-store, the activation codes are also attached, which means the software is immediately ready for use once activated. On Demand is simple, easy to use, and if you buy in- store there are no delivery charges. Our library of titles is growing every day and will continue to do so as we are adding more and more software titles.”