How retailers can combat shrink and create an enjoyable shopping experience

Retail profitability can be critically impacted through stock loss with inferior or outdated protection systems.

Retailers face continual challenges with increasingly sophisticated shoplifters causing in-store ‘shrinkage’. Methods of theft are savvier with vast amounts of online information on how to defeat security tags.

Ready access to tools such as illicit pocket-sized tag detachers are plaguing the industry, and old- style tags can be opened in seconds without a sound or disturbance to alert staff. The result is costing retailers billions in stock loss each year.

The good news is the world’s most innovative security tag is now available. The FoxTag is a revolutionary loss prevention system that empowers retailers to take back control. The FoxTag reduces theft by up to 60 per cent when compared to traditional security tags available in the market.

Setting a new benchmark in detachment technology, FoxTag security tags can only be opened by a patented locking mechanism and power-operated auto-mechanical detacher, a unique system that cannot be sourced unlawfully online.

The FoxTag detacher is designed with additional security features to help reduce stock shrinkage and increase store profitability. Retailers using the system can maintain a higher focus on customer service and generating an engaging shopper experience knowing they are supported by market- leading security technology.

Businesses around the world are successfully collaborating with FoxTag and helping retailers take security to the next level.

In May 2021 FoxTag announced its latest strategic partnership with Vitag in Australia.

With over two decades experience working with retailers, Vitag is a leading supplier of loss prevention solutions for the Australian and New Zealand retail industry.

The company’s customers include some of the biggest names in the sector, courtesy of a wholistic focus on state-of-the art electronic article surveillance, security tags, and shoplifting prevention that also facilitates an improved in-store experience.

Vitag managing director Greg Raubenheimer explained theft prevention is a constantly shifting battlefield, where the war is won using the latest technology and best products available.

“Our mission is to furnish retailers with the best possible tools to combat retail theft,” he said.

“We are excited to add FoxTag to the range in the knowledge it thwarts both amateur thieves and proficient shoplifters alike.”

Noting FoxTag was compatible with existing EAS systems, Mr Raubenheimer said one of its clear advantages was the potential of swift return on investment.

“Research indicates retailers will usually see a return on investment within six to 12 months of implementing FoxTag security tags,” he said.

The FoxTag products are accessible exclusively through Vitag offering security systems suitable for acousto-magnetic (AM), radio-frequency identification (RF and RFID) technology.

In addition, some of the world’s leading retailers in the US, UK, Hong Kong and New Zealand are growing their businesses with FoxTag including Rebel Australia, Champion and Bob’s Stores.

The implementation is simple and easy. The FoxTag team is proud to bring its expertise to support retailers with the optimum technology solutions that suit their needs and meets their unique requirements.

If your company has a desire to explore new technologies for loss prevention and doesn’t know where to start, the FoxTag and Vitag team can be contacted online at

It’s the optimal high-quality, reliable, and durable solution to retail stock protection.