MyDeal launches local experiences marketplace, plans for expansion

(Source: Bigstock)

Online retailer MyDeal has launched a new global activities marketplace called in Australia.

The new website will utilise MyDeal’s proprietary marketplace technology and existing 1 million active customer base to offer a one-stop shopping experience for activities and experiences for locals.

The company also plans to expand operations to New Zealand in the first half of the calendar year, and then move to offshore markets like the UK and US.

MyDeal founder and CEO Sean Senvirtne said the supply side of the experiences market is highly fragmented.

“With MyDeal’s 10-year history in building and growing supplier relationships, the reopening of the experiences market post-Covid restrictions and consumer discretionary spend shifting to travel and experiences, now is the right time for MyDeal to enter this existing space,” he said.

The business has appointed Sam Pinney as product director for this venture who previously served in the same role at Redbubble for five years. He has a wide area of expertise in international markets working in technology, e-commerce and the experiences industry at large.

“Utilising the existing MyDeal marketplace technology is a real head-start and the open architecture of the marketplace is a key feature, which we expect will allow us to quickly scale up the number of experiences available,” said Pinney.

Bookings are already live on the platform with over 250 suppliers on board including Melbourne Zoo, Global Ballooning and Experience Co. 

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