Forget Amazon Go, experts reveal the supermarket of the future

The supermarket of the future is designed to educate and entertain. Image: Bigstock.
Digital shelf, dark store and a fresh food playground – is this the future of supermarkets? Accenture thinks so.  The consulting company has developed a new supermarket concept, in partnership with design agency Le Projet Hope, that blends online with offline and old shopping habits with new processes.  Dubbed Openmarket A22, the supermarket concept is designed to be as logistically efficient as an automated e-commerce warehouse, bringing back the sense of discovery to grocery shoppi

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