Brand Turnarounds
In this report:
- How Koko Black, Toys "R" Us, Freedom, Tigerlily and Mon have transformed
- How a turnaround can refresh a brand and tranform it to bring a new sense of energy and life to a company
- A look at the challenges faced and the strategies employed for a successful brand transformation
In this report, we take a closer look at brand turnarounds that have transformed businesses. And the work that’s involved.
Over the next several pages, you’ll see how they managed risk and doubt, established a clear vision, and struck a balance between sticking to the long-term strategy and adapting to change.
This Inside Retail report is proudly sponsored by Impact.com
