Based on an extensive survey of 500 Australian respondents, this report from Wunderkind explores the latest shopping habits influencing consumer choices, essential digital touch points shaping purchasing decisions, and key drivers of brand loyalty in a competitive market.

Going beyond standard metrics and transactional data, this original research delivers genuine consumer perspectives – providing real value to marketers planning for 2025.

What you’ll gain:

• Refine your messaging strategies: Learn how targeted email and text campaigns can drive results by meeting Australian consumer expectations for timely, personalised interactions.
• Target the right digital channels: Discover the platforms and devices Australians rely on most, ensuring your resources are allocated effectively for maximum engagement.
• Strengthen loyalty programmes: Understand what inspires Australian shoppers to choose brand-direct purchases, including free shipping, exclusive rewards, and seamless, personalised experiences.
• Anticipate 2025 trends: Prepare for evolving shopping behaviours and category preferences across Australian demographics, helping you stay ahead of shifting market demands.

Download Wunderkind’s Australian 2025 consumer insights report for digital commerce today and gain the knowledge you need to thrive in an increasingly competitive market.