How brands can tap into Aussies’ aim to shop local this Xmas

Image supplied.
Image supplied.
Despite facing significant cost-of-living pressures, Australians are expected to ramp up their spending ahead of the Christmas season. The Australian Retailers Association (ARA), in conjunction with Roy Morgan, forecasted $66.8 billion in spending from November to December 24 this year, up 0.1 per cent on the previous year. According to ARA boss Paul Zahra, much of this spending is set to be bargain-driven, as consumers seek savings where possible. However, many consumers are searching for value

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