Online luxury retailer The Outnet and British luxury brand ELV Denim have launched a limited-edition 50-piece upcycled capsule collection.
The collection features contrast denim styles alongside new categories including tailoring, knitwear and leather items.
All these items are transformed from past seasons, leftover deadstock, and produced by ELV Denim in London.
The collection includes a leather-fringed gladiator skirt reimagined from its original form of leather leggings and a drop-waist denim skirt produced from four pairs of jeans.
Through a partnership with Eon, each item bears a scannable QR code that provides information about the garment’s fabrication, styling advice, and care guidance.
“At The Outnet, we provide a second opportunity for fashion to last beyond the season and we see great synergy with ELV. Denim, a pioneer with their ethos of extending the life of pre-loved garments and upcycling,” said Georgina Coulter, head of buying at The Outnet.
“Through this collaboration with The Outnet, we are proving that, ultimately, upcycling on a larger scale for ready-to-wear collections can be a beautiful success,” said Anna Foster, founder of ELV Denim.