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Ready, set, sale: Why your Black Friday marketing should start now

Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. Black Friday is still several weeks away but the annual event is marked firmly in the calendar of savvy shoppers, who are increasingly using the day – and the period leading up to it – to research and purchase Christmas gifts and big-ticket items. With the 2021 holiday sales period shaping