Apparel company Gap has appointed Chris Blakeslee as president and CEO of its US$1.5 billion women’s activewear brand Athleta, effective August 7.

Blakeslee has broad experience in the apparel retail and wholesale industries, having served as president of sister companies Alo Yoga and Bella+Canvas since 2017 and held senior positions at Alphabroder.

“Chris is a strong, decisive leader and proven business driver across multiple industries, including active apparel and wellness, making him well suited to guide Athleta into long-term, sustainable growth,” said Bob Martin, executive chairman and interim CEO at Gap.

Blakeslee will join a strong and dedicated Athleta leadership team, including chief creative officer, Julia Leach, who was appointed in May.

“I see incredible runway for the brand to capitalise on its unique, purpose-led positioning and performance product innovation, leveraging its assets across marketing, stores, product and community to deliver consistent growth,” said Blakeslee.

Owning multiple lifestyle brands including Old Navy, Gap, Banana Republic, and Athleta, Gap recorded net sales of US$15.6 billion in FY22.