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Digital-first Toys ‘R’ Us posts solid sales during the first-half

Funtastic chief executive Louis Mittoni.

Toys ‘R’ Us has registered ‘robust growth’ in order volumes in the first half of the financial year, with e-commerce sales revenue and orders contributing greatly. 

Unaudited sales revenue rose 85 per cent to $8.5 million compared to the previous corresponding period. The average order value was estimated at $115.70 – a 22-per-cent increase. 

Widespread supply-chain disruptions were experienced throughout the period. The company managed this by strategically planning and collaborating with vendor partners to ensure adequate inventory levels were maintained.

The company has added 30 new brands to its lineup since August, to meet seasonal demand.

“Our teams have made consistent progress with the implementation of updated warehouse management systems and robotics, migration of business platforms, and the formation of our senior UK team,” said Toys ‘R’ Us ANZ chief executive Dr Louis Mittoni.

“These accomplishments are vital to the long-term strength, capability and growth prospects of the company.”

The brand has also entered an agreement to build a warehouse facility in Monash, Victoria by August this year. The new warehouse will help scale e-commerce operations and meet increased demand considerably.

Furthermore, in October last year, the company and WHP Global announced a long-term exclusive licence agreement in the UK for Toys ‘R’ Us ANZ Limited to operate digital and physical retail commerce for Toys ‘R’ Us and Babies ‘R’ Us.

The UK is the fourth largest toy market globally and the largest in Europe. The brand’s UK toy sales grew 60 per cent last year.

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