Liquor retailer Dan Murphy’s is set to open a bar in Melbourne where patrons will be served only zero-alcohol drinks.
The pop-up bar will open next week in Melbourne’s Hampton suburb, featuring a menu of alcohol-free beers and wines starting from $5. The bar will host a free tasting session in partnership with local producers and a resident mixologist will create bespoke cocktails including negronis and mojitos.
“The aim of our Zero% bar is to create a destination where customers can discover the great quality and variety of the new wave of non-alcoholic drinks,” said Alex Freudmann, Dan Murphy’s MD.
He says Zoomers and millennials are driving the growth in the non-alcoholic drinks category. During the past two years, Dan Murphy’s sales of zero-alcohol drinks has doubled.
Independent research commissioned by DrinkWise found this trend of consumption is largely led by younger Australians.
“Australians aged 18-44 years, are twice as likely to consume zero- and low-strength alcohol consumption than those over 45 years. The research indicated that zero and lower alcohol alternatives could assist the 43 per cent of the drinkers surveyed who signalled they wanted to cut down their consumption,” said DrinkWise CEO Simon Strahan.
The Zero% bar pop up is situated within the Hampton Hill precinct and will operate seven days a week until the end of June.