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Sufiana Sharuddin

Sufiana is a fashion writer, stylist and creative producer. She currently covers a variety of topics within the industry including merchandising, technology, trends and current affairs for data platform Omnilytics. Based in Kuala Lumpur, MY & London, UK.

From the author

Inside Taobao’s strategy to become Southeast Asia’s go-to for furniture

Just two years ago, Taobao took the leap and expanded its home and living category offline, establishing two physical st...

A tasty combo: When food and beauty collide

‘Food x beauty’ brand collaborations started in Korea and have now spread to the US. The quirky and seemingly unlikely ...

NFTs: The new darling of the global fashion and design industries

Non-fungible tokens are trading like wildfire, selling everything from GIFs to virtual Gucci bags. These collectables ar...

Bottoms out: The rise of Zoom fashion

From detailed tops to elevated loungewear, here are the latest fashion trends, thanks to the rise of video conferencing.
four women in white dresses walking in the wind

Analysis: Why the future of fashion is sustainable

For brands to truly be sustainable, they need to go beyond simply changing the supply chain.

Welcome to cottagecore, quarantine’s new fashion trend

In these difficult times, a trend taking shape among young consumers is to dress to an aesthetic based on the notion of ...

Fashion’s new world order

From dealing with the supply chain to forecasting future trends, clever players within the fashion industry are using te...

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  • Unlimited access to news,insights and opinions
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