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Sufiana Sharuddin

Sufiana is a fashion writer, stylist and creative producer. She currently covers a variety of topics within the industry including merchandising, technology, trends and current affairs for data platform Omnilytics. Based in Kuala Lumpur, MY & London, UK.

From the author

Fashion & accessories

Bottoms out: The rise of Zoom fashion

From detailed tops to elevated loungewear, here are the latest fashion trends, thanks to the rise of video conferencing.
Sufiana Sharuddin
Nov 26, 2020
four women in white dresses walking in the wind
Fashion & accessories

Analysis: Why the future of fashion is sustainable

For brands to truly be sustainable, they need to go beyond simply changing the supply chain.
Sufiana Sharuddin
Nov 1, 2020
Fashion & accessories

Welcome to cottagecore, quarantine’s new fashion trend

In these difficult times, a trend taking shape among young consumers is to dress to an aesthetic based on the notion of ...
Sufiana Sharuddin
Sep 29, 2020
Fashion & accessories

Fashion’s new world order

From dealing with the supply chain to forecasting future trends, clever players within the fashion industry are using te...
Sufiana Sharuddin
Aug 3, 2020