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Sufiana Sharuddin

Sufiana is a fashion writer, stylist and creative producer. She currently covers a variety of topics within the industry including merchandising, technology, trends and current affairs for data platform Omnilytics. Based in Kuala Lumpur, MY & London, UK.

More from Author

Weddings in Asia are serious business. Here’s what it means for retailers

Is luxury recession-proof? Sales in China could be a sign of what’s to come

Analysis: What happened to Yeezy?

Why cryptocurrency crashes are tanking luxury watch prices

The collapse and rebirth of UK fashion giant Missguided

We’re all in a Barbie world: The rise of Barbiecore

History takes bows, amid new rows, at Haute Couture Fashion Week

Analysis: K-Beauty is in need of a major makeover

Inside the rise of activewear in China

Lululemon have teamed up with Samsara Eco as part of plans to meet 2030 sustainability goals.

China stitches up Western apparel makers for quality issues

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Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

Contrasting earnings report for H&M and LVMH. Bigstock

How the West got lost: Chinese shun foreign brands

Can anything take the Shein of China’s e-commerce titan?

Armour emerges as Paris Fashion Week goes on in war time

Emerging talents shine brightly at London Fashion Week as mega brands stay away

Analysis: How LVMH price hikes will reverberate throughout luxury

How beauty brand Glossier went from social media darling to social outcast

The bold and the virtual: Beauty trends for 2022

Analysis: Here’s the impact of Chanel’s latest price hike on the luxury industry

Why luxury brands are bowing down to resale