User Image

Sufiana Sharuddin

Sufiana is a fashion writer, stylist and creative producer. She currently covers a variety of topics within the industry including merchandising, technology, trends and current affairs for data platform Omnilytics. Based in Kuala Lumpur, MY & London, UK.

More from Author

Analysis: Why Asia is finally embracing plus-size fashion

Analysis: Competition and compassion in sports sponsorship

Why Gen Z males are filing away at old-school beauty stereotypes

Battered luggage brands hope travel makes a big comeback

Forget the lipstick effect. It’s fragrance’s time to shine

Inside Taobao’s strategy to become Southeast Asia’s go-to for furniture

A tasty combo: When food and beauty collide

NFTs: The new darling of the global fashion and design industries

Bottoms out: The rise of Zoom fashion

four women in white dresses walking in the wind

Analysis: Why the future of fashion is sustainable

Welcome to cottagecore, quarantine’s new fashion trend

Fashion’s new world order