Kirsty Dollisson
From the author

Enhancing the instore experience
Three tips to better leverage the customer’s instore experience.
Sep 30, 2014

Should retailers extend trading hours?
It is crucial we acknowledge the shifts in society’s trends, tastes, and patterns by amending trading hours, says Kirsty...
Jul 14, 2014

Shopping with the seasons
Kirsty Dollisson looks at how autumn will change shopper's habits.
Feb 17, 2014

The age of crafty marketing
Kirsty Dollisson finds out why craft beer is beating the big names of Australian brewery.
Jan 14, 2014

How to increase impulse
Maximising impulse buys has nothing to do with traditional advertising, says Kirsty Dollisson.
Nov 18, 2013

Incorporating point of sale
Many retailers are still leaving the point of purchase out of their omni-channel marketing agenda, says Kirsty Dollisson...
Oct 14, 2013

Raising your sales spirits
There's no better time to put your liquor sales into better spirits, writes Kirsty Dollisson.
Sep 24, 2013

Your personal grocery assistant
Smartphones have become the Australian supermarket shopper’s personal grocery assistant, writes Kirsty Dollisson.
Sep 3, 2013