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Kirsty Dollisson

From the author

Enhancing the instore experience

Three tips to better leverage the customer’s instore experience.

Should retailers extend trading hours?

It is crucial we acknowledge the shifts in society’s trends, tastes, and patterns by amending trading hours, says Kirsty...

Shopping with the seasons

Kirsty Dollisson looks at how autumn will change shopper's habits.

The age of crafty marketing

Kirsty Dollisson finds out why craft beer is beating the big names of Australian brewery.

How to increase impulse

Maximising impulse buys has nothing to do with traditional advertising, says Kirsty Dollisson.

Incorporating point of sale

Many retailers are still leaving the point of purchase out of their omni-channel marketing agenda, says Kirsty Dollisson...

Raising your sales spirits

There's no better time to put your liquor sales into better spirits, writes Kirsty Dollisson.

Your personal grocery assistant

Smartphones have become the Australian supermarket shopper’s personal grocery assistant, writes Kirsty Dollisson.