Shopping with the seasons

  As we approach a new season, three things will start to change: the weather, what people are wearing, and our shopping lists. The temperature is going to drop and shopper’s priorities are going to change from outdoor entertaining and light meals to warm, hearty dinners. Adapting to changing trends throughout the year is an inevitable challenge for retailers and brands. In Australia, summer advertising means ice creams, cold drinks, BBQs, and Christmas, while winter focuses more on roast

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