Jewellery retailer, Michael Hill, has appointed Anna-Maree Shaw as its new chief marketing officer effective June 20.

Shaw has over 20 years experience in B2C marketing both in Australia and the UK for Blue Chip companies in multiple sectors; retail, financial services, travel and not for profit.

Shaw has experience in both building brand equity and maintaining dominance having worked for both market leader and challenger brands in the UK, where she worked for Tesco and Sainsbury’s, and house name brands in Australia where she worked for Suncorp, AAMI, APIA, GIO, Flight Centre and Compare the Market, to deliver customer centric products and services.

Her appointment follows the recent departure of Joe Talcott.

Michael Hill announced in April it will go ahead with its plans to shift its primary share market listing from the NZX in New Zealand to the ASX. The jewellery retailer made the decision citing that most of its operations are based in Australia, which is also its largest market.

The company stated it will list through a scheme of arrangement that will see a new Australian incorporated group parent company acquire all shares by an exchange of shares on a one for one basis.

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