Indoor active entertainment company Bounce has acquired competitor Latitude in a bid to double its footprint in shopping malls.
The indoor trampolining destination offers a wide range of activities for all age groups.
Bounce co-founder and CEO Simon McNamara said the company is ramping up its local acquisition plans and expanding in particular to NSW.
“Post Covid, we have seen retailers as well as various asset managers and owners looking for ways to bring people back into their centres through activities,” he said.
“We have a much broader range of parties interested in how the Bounce model can contribute to their communities broadly, but also drive commercial returns by adding a destination element to their centres.”
Co-founder Ant Morell said the company has established itself in a ‘sweet spot’ where sports and recreation blend together with entertainment.
“Kids love it because it’s adrenaline-fuelled fun. Parents, schools and community leaders love it because it gets kids off screens and socialising together in a healthy and inclusive environment,” said Morell.
The acquisition will add three centres to the Bounce portfolio in Melbourne, Adelaide and Perth. This takes the company’s venue total to 16 outlets in Australia.