Oroton Group boosts profits as growth strategy kicks in

(Source: orotonstudio/Facebook)

Luxury Australian fashion retailer Oroton Group has reported an increase in profits for the full year.

For the year to July 30, sales grew 22 per cent to $97 million driven by solid growth in the Oroton brand and despite the impact of Covid lockdowns and supply chain constraints, tax-paid profits reached $2.31 million.

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology.

Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

“It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand.

“We are making huge progress in our objective to create a great fashion retailer. That means designing our whole business around our customers, being truly enjoyable and exciting to shop with, delivering seamless omni and helping encourage more mindful fashion choices focused on quality and longevity,” she said.

In August, the brand opened a concept store in Paddington, Sydney.

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