How the booming non-alc market helped Naked Life raise over $2m in two days

Demand for non-alcoholic drinks has risen rapidly over the last few years, with myriad brands launching into this burgeoning market and attempting to corner their own niche.  Most brands launch with one or two products and attempt to scale from there. Melbourne-based Naked Life, one of the most successful brands in the market, however, took a completely different approach. Rather than focus on a single product, Naked Life went wide.  “I was talking to someone about non-alcoholic beve

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