Why omnichannel matters

The retail industry has been significantly transformed post-GFC. Advancements in technology and shifts in consumer behaviour have created a retail universe where consumers care about one thing more than anything else – themselves. These empowered consumers are demanding a personalised shopping experience across both digital and physical worlds. In response, retailers now have to operate in a universe that traverses physical, online, mobile and social channels – 24/7/365. In this universe, re

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