Westfield launches customisation kiosks

onthego1Online retailer, OnTheGo Sports, has partnered with Westfield and sports retailers to launch instore kiosks allowing shoppers to customise sportswear.

“Since launching in 2011, OnTheGo Sports has been focussed on making it really easy and beautiful for teams, groups and organisations to design and develop their best apparel and accessories,” said OnTheGo founder, Mick Spencer.

“These kiosks represent the next chapter in this journey, to fit the global growth of personalisation and activewear, two fast growing global trends.”

The kiosks, which take up just over 1sqm of floor space, offer more than different 100 pieces and more than one million customisation options including altering panels, colours and stitching, and logo uploads. The company says more instore kiosks will roll out throughout Australian sports retailers, events and malls in 2016.

As part of the online retailer’s bricks and mortar move, the kiosks integrate OnTheGo’s one4one charity initiative, which gives one child from a disadvantaged area access to sports programs for every product sold.

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Comments

1 comment

  1. Andy Wilson posted on December 23, 2015

    What would be really great is if they had more than one length of mens trousers in shops. Not every man has ridiculously long legs!

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