We talk a lot about the purpose of stores in the industry. The words “experience”, “convenience”, “friction”, “speed” and “sustainability” are all part of the language of our lives. “Experience” is the buzzword that just keeps on buzzing and used with wild abandon to describe just about anything at all. But what does it really mean when it comes to retail right now? Well I’m going to show you. Here were some of my highlights from a recent trip to Shanghai and Tokyo. 1.
December 3, 20196 mins read