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Tigerlily wants customers to know it’s not just swimwear

It’s a hectic time for the Tigerlily team these days as they prepare for the brand’s first Mercedes-Benz Fashion Week Australia (MBFWA) in 17 years. Renowned for its unique textiles and prints and holiday-inspired collections designed to take customers from the beach to the bar, Tigerlily is planning to introduce new elevated pieces and swimwear at lower price points, as well as new jewellery and other accessories. “We are now one year shy of being 20 years old – in brand terms, it is a