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“The world is changing”: Tigerlily CEO

To celebrate the Australian designer’s 20th anniversary this year, the Tigerlily team is preparing to unleash a complete rebrand, featuring a new tone of voice, direction and product evolution.  The transformation will involve advertising and social media campaigns, an e-commerce transformation, a collector’s edition Tigerlily newspaper in Australia, updated stores and next month, the launch of a brand new flagship store at Melbourne Emporium. All will be revealed to the general public