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The tech-centric approach to men’s retail

Conventional wisdom has it that men are “hunters” who shop with the desired item in mind and want to get in and out of the store quickly. For fashion, they respond to merchandising by outfit so they can see what to put with what. According to a January report from merchandising platform First Insight titled ‘The Rise of New Male Power Shopper’, in the US, men are shopping at traditional department stores more often than are women, including for luxury brands such as Gucci and Prada. Twen